Web Design
At the Water’s Edge Adventures
A website to generate more direct bookings.
An adventure kayak tour company based on Vancouver Island that offers authentic multi-day experiences on the water. Their expertly-planned tours take all the hassle out of trip planning, allowing guests to fully immerse themselves in the breathtaking scenery and Canadian wildlife, including bears, birds, orcas, and sea lions.
To get more people out on the water by creating a strong brand identity and building a website with an easy-to-use booking system.
By highlighting the word “adventures” and featuring the local mountain as a backdrop, along with a lone kayaker to evoke wanderlust, the logo captures the spirit of the company’s mission. This visually-stunning logo sets the tone for all subsequent branding efforts.
The website uses large, captivating images to showcase the beauty of the destination, while a sunset color scheme conveys a sense of natural tranquility and family-friendly atmosphere. A smooth, intuitive user experience, combined with frequent calls-to-action, ensures guests can easily navigate to the booking portal in just three clicks
Our main objective was to generate more direct bookings, and this site was designed with that goal in mind. By clearly showcasing each tour and highlighting the unique experiences that guests can expect, we make it easy for visitors to make a purchasing decision. The site features ample calls-to-action and an effortless booking system streamlines the check-out process. Ultimately, our focus on user experience and conversion optimisation helps to drive more bookings and increase revenue.
Does your business need something like this? We’d love to help you elevate your brand.